Thurston for retail and e-commerce: Shoppers get answers, not a hold queue
What he reads

Your docs, as they are.

Product pagesReturn policyShipping rulesSize chartsStore proceduresPromotions

Updates on a schedule you set.

Where he answers
On your store siteShoppers ask before they buy, and buy more often.
In your storesShoppers scan a shelf code and ask about the product.
On your customer lineOrder and return calls get answered from your policy.
In Slack or TeamsStore staff check policy without calling head office.
Next steps

Then he takes the next step.

More on actions
Action 1Start a returnHe checks the window, then sends the label.
Action 2Look up an orderStatus and delivery date, without a call.
Action 3Hand off to a personBilling problems go to your team with the full chat.
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